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Today's Challenges Create Future Opportunities.

Our world faces new challenges every day; global issues such as climate change, energy shortages, population growth and health crises push us to be prepared.

This preparation aims to stop the bad trend and ensure sustainable development. Thanks to innovation, which plays an important role in this process, we can use production inputs more effectively, create new resources, increase our competitiveness and, most importantly, provide social, environmental and economic benefits.

By investing in technology, R&D and innovation, we adapt ourselves to the future.

R&D & Innovation
R&D Laboratory Designing the Future

R&D Laboratory Designing the Future

Our mission is to produce innovative, sustainable, environmentally friendly and market-oriented products, catalysts and technologies to meet the needs and expectations of all stakeholders in our value chain.

The main topics of our R&D activities are sustainability, energy transformation, circular economy, process improvement, development of new products and application areas, and digital transformation.

We increase our partnership synergy by strengthening university-industry cooperation with our open innovation model.

Digital Solutions Increasing Productivity

Digital Solutions Increasing Productivity

Our strategic priorities are shaped by digitalisation. It provides us with great opportunities to increase our energy efficiency and improve our business processes.

In order to benefit from these opportunities, we implement our practices in every field, from idea to project, from corporate process to organisational harmony, under the guidance of digital transformation strategy.

With our MES project, we reduce operational burdens in our production facilities, and our digital ecosystem development efforts make our production processes more effective and efficient with advanced analytical modelling developments.

Processes Developed with Information Technologies

Processes Developed with Information Technologies

Digitalisation is among our strategic priorities, and we make effective use of information technologies to improve the way we do business and our competitive power.

We choose the most up-to-date and efficient digital applications in all our business processes, from data management and storage to infrastructure and operations, from procurement and supply chain to the management of field activities, from financial operations to customer relations.

With our SAFİR project, we reinforce our integrated working model, combine our operations in a single system and establish the necessary infrastructure to carry out common processes.

We realise SAP and SAP S4/HANA projects to increase the efficiency of our integrated processes. We have initiated our efforts to ensure that our processes, especially management reporting, can be monitored end-to-end and displayed on a single report.

We are taking firm steps towards our goal of realising our data-oriented company vision and becoming one of Türkiye's leading wire manufacturing centres with our sustainable investments, innovative technologies and digital transformation.