How Metaverse and Virtual Reality Will Transform Business

Augmented and extended reality is seen as the most important technology of today, allowing us to enter new worlds by crossing the boundaries of the physical and virtual world. Metaverse and virtual reality are preparing to exist in all areas of life as a technology that affects today and the future. Virtual reality and Metaverse aim to create a great and important transformation in the business world.

What is Metaverse and Virtual Reality?

Metaverse is a huge virtual universe formed by the merger of digital worlds and blending physical reality with virtual reality. In this universe, users can switch between different platforms, can be in virtual environments for various purposes such as business, entertainment, education, and can engage in social interactions.

Metaverse and virtual reality are seen as the future of the Internet and are areas where technology giants are investing heavily. These technologies will contribute to the transformation of the business world and create new opportunities. Global and local businesses continue to work to gain a competitive advantage with Metaverse and virtual reality and offer better experiences to their customers.

The global market value of the Metaverse, which was $ 47.48 billion in 2022, is expected to reach $ 678.80 billion by 2030. Metaverse, which integrates the physical and digital world and eliminates borders, is a concept that triggers people's imagination; it is expected to appear in every aspect of our lives in the near future and invite us to new experiences. Businesses as well as technology giants are making efforts to adapt to this technology and to utilise the potential offered by the Metaverse.

Enterprise Metaverse and Virtual Reality

Metaverse is seen as one of the most important components of the digital economy. Metaverse, which is formed by the combination of technologies such as NFT, virtual reality and augmented reality, is characterised as the "business platform" of the future. The investments made by giant companies such as Microsoft, Google and Meta in Metaverse reveal the potential of this platform. Metaverse will radically change the business world and create new opportunities.

Businesses and brands that want to take part in the Metaverse are trying to adapt to this platform quickly. World-famous brands such as Adidas, Gucci, Nike, Samsung offer their own virtual stores, products and experiences in Metaverse. In Turkey, leading brands such as Turkcell, Vestel, Doğtaş and Halkbank aim to stand out from the competition by investing in Metaverse. It is expected that businesses with a presence in the Metaverse will gain significant advantages in the coming period.

Metaverse platforms offer unlimited opportunities to the business world. In addition to delivering their products to customers through Metaverse, businesses are now planning to carry out activities such as cooperation, training and meetings on this platform. The marketing strategies and trading habits of companies are also transforming with Metaverse, and Metaverse is a platform that will shape the future of the business world.